About the Brand

As a person who used to struggle with relying on motivation alone, I had a hard time turning my efforts into real progress. I was very ambitious with lots of creative ideas. However, I was unable to bring those ideas to life. My time was spent dreaming about creating a business, going to the gym, and obtaining more knowledge.

I enjoyed watching other people who already achieved my goals. That would give me motivation to try to start something ambitious. This caused unhealthy habits and feeling like I was taking one step forward, then two steps back. I would constantly start new projects and goals, leaving my old ones behind. This cycle repeated for a while.

After about 3 months of working at this new job, I got promoted to a position that required me change my mindset. I had no choice but to be structured and plan intentionally, because I was getting payed to do so. I found myself creating to-do lists, trackers, and templates for topics I needed to focus on.

I started practicing these same habits in my personal life using my “notes” app. However, this was very messy and I had lots of different thoughts all over the place. This led to the creation of my first notepad for my personal use. I created different layouts for myself depending on my situation.

While using my templates, I felt the control I had over life. I wondered, “how did I function before doing this?” It felt amazing to have a dedicated time to think about the stressful thoughts all at once, write them down, and never think about them again.

After the mindset shift that came with my structured planning, I started to feel better about my days, thoughts, and finances.

I’m currently taking the academic courses I love, going to the gym, reading everyday, and balancing a full time job with my creative hobbies.

We do our best to make sustainable choices without compromising quality.

Sustainability efforts:

• “GreenCircle” verified reduced carbon emissions during paper manufacturing.
• Lower carbon footprint and cartridge free printing process in efforts to reduce plastic cartridge waste
• A large percentage of our shipping materials are recycled and plastic free
• Product branding uses 100% biodegradable ink
• All excess paper scraps formed as a byproduct of manufacturing goes to recycling

Our mission is to help individuals create structure in their lives so they can feel clear, capable, and in control. Many people who want to improve their lives rely on motivation instead of systems, not realizing how much thoughtful planning can support real progress.

The goal is to help people recognize that structure creates progress. Organized planning will get people further than motivation ever will. We’re here to change that negative mindset. By helping overthinkers and unorganized individuals structure their thoughts, time, and routines, we aim to replace frustration with clarity, unhealthy patterns with intention, and wasted time with meaningful progress.